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Brand strategist with 12 years helping early-stage SaaS find their voice. Worked with 40+ companies across fintech, dev tools, and healthtech.

Kristie Atkins is a commercial growth leader and managing director of a Sydney-based loyalty and engagement agency, with senior executive experience spanning media, payments and entertainment. She specialises in customer loyalty, retention and brand-led commercial growth. Kristie is active in the Australian marketing community, including a national governance role with the Australian Marketing Institute.

Kathryn Illy is a senior marketing executive with 20+ years across tourism, financial and professional services, having led consumer marketing for a major NSW destination brand and brand & marketing at a global professional services firm. She specialises in brand strategy, positioning and large-scale campaign delivery. She is engaged in marketing-industry leadership and AI-in-marketing advisory work.

Carolyn Heath is a global brand builder and business-growth specialist focused on market expansion and resetting brands for accelerated growth. She has worked extensively with Australian brands entering Asian markets, advising on localised branding, trademark protection and digital commerce. Her expertise spans consumer, health, beauty and food categories.

Zeina Khodr is the founder of a Sydney-based creative marketing and communications agency, using storytelling to solve business challenges for clients across health, finance, technology and renewables. She specialises in branding, brand storytelling and digital PR. Zeina is active in the Australian marketing community, including a state leadership role with the Australian Marketing Institute.

Demetri Hughes is a branding, marketing and communications practitioner and managing director of a Brisbane-based consultancy, acting as brand counsel to mid-tier and large organisations. He specialises in brand strategy, reputation management and crisis communications, advising executives and boards. Demetri is a long-standing contributor to the Australian marketing community, including state leadership with the Australian Marketing Institute.